ECUADOR / TRADEMARKS
PRELIMINARY
NOTE:
In
order to stress differences between former Decision 344 and now enacted Decision
486, phrases and words in "script" refer to
modifications or new matters included in the new Decision 486 of the Cartagena
Agreement.
Law
Intellectual Property Law,
effective May 19, 1998; Regulations to Intellectual Property Law, enacted in
February 1990 R.O. # 120. Decision 486 of the Cartagena Agreement, enacted on December 1st, 2000,
Decision 345 of the Cartagena Agreement; Regulations for the protection
of vegetal varieties, effective July 20, 1994; Decision 291 of the Cartagena
Agreement, dealing with foreign investments and licensing, Decree No. 415-93:
Rules for applying norms to foreign investments, effective January 13, 1993. Law
No. 46-97 for the promotion and guaranty of investments, effective December 19,
1997. Matters not covered by Decisions 486 and 345 continue to be regulated by
the domestic laws of Ecuador.
Intellectual Property
Law, enacted on May 19, 1998;
Transitional Provisions
Pending
applications at the Patent Office shall be handled according to the new
Intellectual Property Law. Any industrial property right validly granted should
be ruled according to the legislation in force at the granting date, except the
validity of registrations, which has to be modified in accordance with Decision
486. Regarding “patents” and “trademarks” no modification in the
validity term was stated.
The Supreme Court shall organize
the district courts for intellectual property cases. Meanwhile, intellectual property district courts are
established, the Contentious and Administrative Courts are in charge of
Intellectual Property cases, except the injunction actions, which remain under
competence of civil judges.
Conventions
Cartagena Agreement. Trade Related Intellectual Property Rights (TRIP’s).
Paris Convention for the Protection of Industrial Property.
Patent Cooperation Treaty (PCT).
Definitions
Trademarks/services marks:
any sign capable to distinguish products or services in the market. May be
registered as trademarks signs, which are susceptible of graphic representation (eliminated
“sufficiently distinctive”). Commercial slogans may also be
registered as trademarks, provided they do not contain allusions to similar
products or trademarks or expressions that may cause damage to said products or
trademarks.
Slogans:
word, phrase, or legend used to complement a trademark. The provisions
related to the Trademarks shall be applied. A commercial slogan must be
transferred together with the trademark with which it is associated and its
legitimacy will be linked to that mark.
Collective Mark:
any trademark that serves to distinguish the origin or any other shared
characteristic of goods or services belonging to different businesses, which use
such a sign under the control of the registrant.
Associations
of producers, manufacturers, service providers; organizations; or any legally
conformed group of people may apply for a collective mark. Collective marks may
be assigned to third parties, as long as said association, organization or group
of people authorizes the assignment. Use of the collective mark is reserved for
members of the association, organization or group of people.
Commercial Name: a sign
or denomination, which identifies a business or economic activity of a natural
or juridical person. A commercial name is independent
of the denomination or juridical name used by artificial persons; therefore,
they can coexist. (Decision 486,
Art. 190)
Registration is not
mandatory. The right of exclusive use of a commercial name derives from its
continuous bona fide public use for six months or more.
The commercial names may be
registered at the Trademarks Office, and such registry constitutes a presumption
of property in favor of its titleholder.
Distinctive Appearance
(Trade-dress): any assembly of characteristic colors, forms, presentations,
structures and designs and particularity of a commercial establishment, which
identifies and distinguishes the presentation of services or sale of products.
Distinctive appearances shall be protected in the same way as the commercial
names. (Intellectual Property Law, Art. 235)
Geographical
Indication: Identifies a
product as original from the territory of a country, a region or locality in
that territory, when a determined quality, reputation or other characteristic of
the product is basically attributable to its geographic origin, including the
natural and human factors.
It
is prohibited to use misleading geographical indications, or when their use may
induce to confusion.
(Decision 486, Art. 222)
The Trademarks
Office may declare the protection of geographic indications from other
countries, when the public authorities or a person with legitimate interest,
submit the applications. The geographic indications must have been declared as
such in their origin countries.
The geographic indications
protected in other countries shall be considered common or generic in order to
distinguish some product, while such protection subsists.
Who may apply
Any person, natural
or juridical, national or foreign, has the right to identify, by means of a
mark, those goods or services produced by him, and to register that mark.
The first applicant
of a mark is entitled to its registration.
A prior registrant may oppose or apply to cancel an identical or similar
mark. The applications accepted for
registration in one Member Country of the Cartagena Agreement have a priority of
six months.
The applications validly submitted in a Member
Country of the World Trade Organization, the Andean Community, the Paris
Convention, or another treaty or convention of which Ecuador would be a part,
have a six months priority in Ecuador. Such application cannot refer to products
or services different or additional to those included in the first application.
What Can Be Registered
The symbols that
are discernible, sufficiently distinctive, and capable of graphic representation
can be registered as marks. Commercial
slogans (i.e., the word, phrase, or legends used to complement a registered
trademark) are also registrable.
Among
others, sounds and odors may be registered as a trademark, as well as
combination of colors or a single color delimited by a specific form.
(Decision 486, Art. 134)
Not Registrable
Symbols may not be registered as trademarks if they:
-
Fail to meet
the definition of a trademark;
-
Consist of
solely of characteristics imposed by the nature of the use of the
goods or services in question;
-
Consist of
solely of forms that improve the functioning or art, or enhance or
change the intrinsic value, of the goods or services;
-
Consist of
solely a symbol or name that serves in commercial use to identify or
describe the type, quality, quantity, use, value, origin, production date,
or other facts, characteristics or information regarding goods or services
for which they are used;
-
Consist of
solely a symbol or name that, in common speech or in commercial use in the
country, is conventionally used to designate goods or services for which it
is used;
-
Consist of a
color that stands alone without being incorporated into a specific form;
-
Are contrary to
law, morals, public order or accepted standards of behavior;
-
May deceive
commercial entities or the general public, particularly with regard to the
origin, nature, method of manufacture, characteristics, qualities or
usefulness of concerned goods or services;
-
Reproduce or
imitate a protected name of origin, consist of a local or foreign
geographical name that may cause mistake when used on or in connection with
goods or services; or which may deceive the public regarding the origin,
source, qualities or characteristics of concerned goods;
-
Reproduce or
imitate the name, coat of arms, flags or other insignia, acronyms, or titles
or abbreviations of titles of any officially recognized state or
international organization, without permission from the state or
international organization in question; in any case, such symbols may only
be registered if they are subordinated to the principal distinctive mark;
-
Constituted by
signs that reproduce or imitate technical standards, unless the competent
domestic agency in charge of technical and quality standards is the
applicant;
-
Reproduce coins
or bills of legal tender within the national territory, or of any country,
or titles, bonds, and other business documents, seals, stamps, tax stamps.
-
Consist in
the denomination of a protected vegetal variety to be obtained in the
country or abroad, or of a denomination essentially derived from it; unless
the application is made by the same titleholder.
Note: When
the signs are not intrinsically capable to distinguish the pertinent products or
services, the National Office may allow its registration if a secondary meaning
has been acquired through use to identify the applicant's products or services. (Decision
486, Art. 135)
Symbols may not be registered as trademarks if, with respect to third
party rights, if they:
-
Are identical
to, or sufficiently resemble so as to cause mistake, a mark for which
registration has been applied or registered by a third party, for the same
goods or services, or for goods or services for which the use of the mark
may cause mistake;
-
Are identical
to or resemble a protected commercial name, in accordance with domestic law
in the Member Countries of the Andean Group, which under the circumstances
may cause mistake;
-
Are identical
or similar to a registered commercial slogan, which under the circumstances
may cause mistake;
-
Are
identical to a mark, or sufficiently resemble to cause mistake, and the
applicant is, or was, a distributor or expressly authorized person by the
owner of the protected sign in any Andean or foreign country.
-
Constitute the
complete or partial reproduction, imitation, translation, or transcription
of a distinctive symbol widely known in the country in which the
registration is being applied, or in countries from the area or
international trading partners and provide reciprocity, by interested
sectors and which are owned by a third party.
This prohibition shall apply, regardless of the classification of
goods or services. Are not sufficiently similar so as to cause confusion
with a widely-known trademark, regardless of the class of goods or services
for which registration is being applied;
-
Consist of the
complete name, surname, pseudonym, signature, caricature, or portrait of a
natural person other than the petitioner or which is identified by the
general public with a person other than the petitioner, except with the
consent of that person or his heirs;
-
Consist
of a sign that affects the identity or prestige of an artificial person.
-
Consist
of the name of an indigenous, Afro-American or local community, or the
denominations, words, letters used to distinguish their products or
services, except if an express authorization is submitted.
- Consist of titles of literary, artistic, or
scientific works or fictitious or symbolic characters whose copyright is
owned by a third party, without his or her consent.
The
Trademarks Office can deny a trademark application if it make easy or
consolidate an unfair competition act. (Decision 486, Art. 137)
Commercial
slogans that contain
references to similar goods or marks, or wording that may cause damage to say
products or marks, will not be registered.
Geographical
Indication: It
cannot be declared as geographical indications those which:
-
Are not
adjusted to the definition of Geographical Indication;
-
Are
contrary to the moral or to the public order or may deceive the public
- Common or generic words.
Protection of Famous Trademarks
Famous marks enjoy
levels of special protection, even if not locally registered.
The registrant of a
widely known mark in Ecuador, in any Andean Country or in the international
trade, may take actions against pirate applications. This action shall apply, regardless the class of goods or
services, both if the symbol is used for the same goods and services as those
protected by the widely known trademark, or if used for different goods or
services.
The owner of a
notorious mark shall act against who use it, even without commercial purpose, if
such use causes confusion, damages the distinctive character of the notorious
mark or gives an unfair advantage to a third party. (Decision 486, Art.
226)
When
a notorious mark is registered as domain name, or e-mail address in any Member
Country by a third party, the national authority will order the cancellation or
modification of such a record if it causes confusion, damages the distinctive
character of the notorious mark or gives an unfair advantage to a third party. (Decision
486, Art. 233)
Cancellation
is possible as well, upon request of the legitimate owner, when the given mark
is identical or similar to a trademark that has been widely known according to
the enforced law at the time when the application for registration was
deposited.
Classification
Nice
International Classification is used, but each application must be filed with
express indication of the products or services for which the mark is to be
registered. Therefore, inclusion of the phrase “and all other goods/services
covered by the class” is no longer allowed. (Decision 486, Art.
139). A separate application for
each desired class is necessary.
Collective Marks
Associations
of producers, manufacturers, providers of services, organizations, or any
legally conformed group may apply for a collective mark.
The
application must be accompanied by:
-
Copy
of the statutes of the association, organization or group of people which is
seeking to register the collective mark;
-
Copy
of the rules that the applicant seeking the collective mark will use to
regulate the goods and services;
-
Description
of the conditions and manner in which the collective mark will be used,
-
A
list of the members.
When a priority is claimed, no legislation or
authentication of documents for pending applications shall be required.
(See also Definitions,
Amendment,
Assignment
, and License.)
Certification
Marks
Is
a sign used in some products or services which quality or other characteristics
have been certified by the owner of the trademark. (Decision
486, Art. 185)
Documents Required
-
Power of Attorney
duly legalized up to the Ecuadorian Consulate.
If the applicant is a corporation, it must provide proof of its
status as a legal entity. One power is enough for one or more simultaneous
or further applications.
-
10 prints of
the mark. (this is not for word marks)
-
When claiming
priority, application must be filed within six months as from the first
application date, and a certified copy of the prior application, must be
filed within 60 working days. Documents not in Spanish must be officially
translated. (can be done locally).
-
Indication of
goods and services to be covered (International Classification).
Commercial
Slogans: The application for
registration of a commercial slogan must specify the registered or applied
trademark that will be used with it.
-
Documents
proving the existence and representation of the legal entity that is filing
the application;
-
A clear and
complete description of the mark.
-
A copy of the
first slogan (or trademark) application filed in any Member Country of the
Andean Group of the Paris Convention, if priority is claimed;
- Labels of the slogan, when containing graphic
elements
Priority
The first application for
registration of a trademark validly submitted in a member country of the World
Trade Organization, the Andean Community or the Paris Convention for the
Protection of Industrial Property confers to the applicant a priority of six
months. Certified copy of the priority document has to be submitted within 3
months after the application date.
Priority is given as well for
the use of a trademark in an exposition officially recognized, held in any
country, as from the date on which the products or services with the
respective trademark would have been exhibited for the first time.
Procedure
Once the
application is admitted, the Trademarks Office shall examine formal aspects
within fifteen working days following its deposit. If the application does not
comply with the formal requirements, the petitioner shall be given a term of sixty
days to fulfill requirements.
Once it has been determined that the
application fulfils the formal requirements of the law, a summary of the
approved application is published in the Official Gazette for oppositions.
Once such term expires, the Trademarks Office
resolves over the oppositions and the concession or rejection of the mark.
Amendment
The applicant may amend
any material error
at any time before granting, only with relation to secondary aspects.
Can be eliminated or restricted goods or services, within the same class.
In any case the modification may imply a change in the sign or a broad scope of
goods or services. The owner has the right to renounce to part of the products
or services covered by a trademark registration.
Opposition
Within
thirty working days following the publication, any person with legitimate
interest may oppose. An additional 30 days period is granted to the
opponent to submit proofs in order to support the opposition. (Decision 486,
Art. 146)
The oppositions can
be filed on the grounds of registered marks, famous foreign marks (even if they
are not registered), and marks that are registered in a Member Country.
The opponent has of the Member Country where the
opposition is lodged. If the opponent does not have a prior registration or
application, he must credit actual interest in the market through local deposit
of the mark when lodging the opposition. (Decision
486,Art. 147)
The applicants are
serviced with oppositions for a thirty working days period, extendable
once, in order to submit proofs to support the opposition. (Decision
486, Art. 148)
Effect of Registration
Registration of a
trademark confers the exclusive right to use the mark.
International
exhaustion of the trademark rights, especially
when the packages and containers are not modified. (Decision 486, Art.
158)
The commercial name
shall be protected without the obligation to register it. The right of exclusive
use of a commercial name derives from its continuous bona fide public use in the
trade, for six months or more.
Duration and Renewal
The trademark registration term is 10
years as from the date of registration, renewable for like periods.
Proof of use is not necessary for renewal purposes.
Documents for renewal: Legalized
Power
of Attorney.
Geographical
Indication: exclusive rights
are determined by the subsistence of the conditions, which motivated the
registration.
Commercial Names: The
commercial names are granted by a renewable 10-years period. As per the
former legislation, they did not have a due date. Transitional Provisions of Decision 486 stated that the validity of
registrations has to be modified according to the new provisions, therefore the
validity term regarding already granted Commercial Names has to be limited to 10
years as from the registration date.
Use and Cancellation
A mark used by a
licensee is deemed used by the owner if the license agreement is recorded. Upon
request, the Trademarks Office may cancel a mark that has not been used in at
least one Member Country of the Andean Community within the three consecutive
years prior to the date in which the cancellation action is brought.
The cancellation of the trademark for lack of use in commerce may also be
started as a mean of relief following proceedings for infringement, oppositions
and nullity actions when those proceedings are based on a trademark that has not
been used.
It
is possible to ask for a partial cancellation of a trademark, regarding the
products or services covered by the registration that are not in use.
(Decision 486, Art. 165)
Use of the
trademark must be supported by proofs, and the trademark registrant has burden
to prove it. Acts of God and
unforeseen circumstances are fair causes for the failure to use a trademark.
In addition, the
Trademark Office will cancel the mark, upon request of the legitimate owner,
when it is identical or similar to a mark that is widely known according to the
law in effect, at the time the application was filed for registration.
When a mark
registered in any Member Country is not used, the import of goods or services
coming from another Member Country of the Andean Pact, identified with that
mark, will be tolerated.
Assignment
Must be recorded at
the Trademark Office.
Documents
required:
·
Power
of Attorney and a Deed of Assignment executed by assignor and assignee, both duly legalized
up to the Ecuadorian Consulate;
License
A license agreement duly legalized up to
the Ecuadorian Consulate must be recorded at the Trademark Office. Lack of
recordal will imply that the owner will not benefit from uses performed by a
non-registered licensee.
Nullity
The Industrial
Property Office may rule, either ex
officio or upon petition, that the trademark is invalid, prior to a hearing
with the interested parties, when the trademark registration was:
-
Issued contrary
to the law;
-
Issued on the
grounds of data or documents that were declared false or inexact by the
Trademark Office.
-
Obtained with bad
faith.
Limitation of
action.- An action for annulment may be brought within three (3) years at the
administrative stage, or five years
(5) before a civil judge. (Decision 486, Art. 172)
Limitation of Action
An action for annulment may be brought
within three (3) years at the administrative stage,
or five years (5) before a civil judge. (Decision 486, Art. 172)
Claiming
actions (Decision
486, Art. 237)
When a person,
damaging another entitled person, applies or registers a mark, the damaged
person shall claim his right and may ask to be recognized as a co-applicant or
co-owner of the right.
Infringement
Civil, administrative and criminal actions
can be taken in case of violation of intellectual property rights. A demand may request for:
Ceasing of violation acts; seizure of goods or other objects involved in the
transgression, withdrawal from commercial channels of merchandise, as well as
its destruction; seizure of tools and means used for the transgression; the
compensation for court costs and damages and torts; the repairing in any other
form of the effects generated by the violation.
The right to demand against an infringement lapses 2 years as from the
date in which the owner learned about the infringement, or 5 years as from the
last date of the infringement. (Decision
486, Arts. 238-244)
Preliminary
measures, The judges
are empowered to order: preliminary injunction measures which would be needed
for the urgent protection of intellectual property rights and especially the
immediate ceasing of illegal activities, the suspension of the illegal activity,
including the use, exploitation, sale, offering for sale, imports or exports;
and any other measure to stop the violation.
A formal demand must follow the preliminary measure within the next 10
days, otherwise such preliminary measure will be cancelled. (Decision
486, Arts. 245-249)
In cases alleging
infringement of a process, the burden of proof rests upon the defendant.